The Challenge
U.S. Auction Brokers wanted to maximize conversion rates, improve customer journey efficiency, and gain deeper insights into campaign performance across all touchpoints.
Our Approach
- Landing Page Optimization: A/B tested 8 layouts, improved CTAs, streamlined checkout flow
- Website Speed: Mobile optimization, load time reduced from 2.1s → 0.8s
- Google Ads: Campaigns restructured by product category, dynamic product ads implemented
- Email Marketing: Automated sequences for cart abandonment and post-purchase engagement
- Analytics Dashboard: Custom performance dashboard tracking all touchpoints and revenue attribution
- Retargeting: Pixel-based retargeting across search and social
The Results
- Conversion rate: 1.2% → 3.8% (+216%)
- Revenue per visitor: +240%
- Email marketing: 22% of total online sales
- ROAS: 2.1x → 5.8x
- Average order value: +28%