The Challenge
Maya's Collection wanted to build a strong Instagram presence, establish consistent brand identity, increase engagement, and drive direct sales through social commerce.
Our Approach
- Content Strategy: 90-day content calendar (behind-the-scenes, product showcases, customer stories, trends)
- Visual Branding: Consistent aesthetic, color palette, photography style
- Engagement Optimization: Hashtag research, optimal posting times, community engagement tactics
- Reels: 3-4 reels weekly showcasing collections and styling tips
- Stories: Polls, questions, countdown stickers for engagement
The Results
- Followers: 200 → 1,700 (2 months)
- Engagement rate: 1.8% → 8.2%
- Average likes per post: 20 → 350
- Story saves: +340%
- Website clicks from Instagram: 500/month